Sunday, 5 August 2018

Fiat Chrysler Automobiles (FCA) Wants To Block Mahindra From Selling Jeep Lookalike In U.S.

The Roxor definitely looks a whole lot like a Jeep CJ. Fiat Chrysler Automobiles is challenging Mahindra's ability to sell Roxor in the United States due to the tiny off-roader close resemblance to the Jeep Wrangler. 

FCA filed a complaint with the U.S. International Trade Commission that could prevent Mahindra's vehicle from entering the market. The grievance specifically cited the Roxor's "boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood" among the many similarities, according to Automotive News.
Fiat Chrysler Automobiles (FCA) Wants To Block Mahindra From Selling Jeep Lookalike In U.S.
Mahindra debuted the Roxor in March but hasn't yet but the little vehicle on sale because the business has been building a dealer body. According to Automotive News, Mahindra intends to manufacture all of the components for them in India and ship them to the U.S. to be assembled as kits at the company's new factory in Auburn Hills, Michigan.

In its filing, FCA cited the Indian company's "substantial foreign manufacturing capacity combined with its demonstrated intention to penetrate the United States market and harm FCA's goodwill and business," according to Automotive News.

Source: Automotive News

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