Thursday, 12 May 2016

BMW rules the luxury car market

BMW has once again secured the bragging rights as the world’s leading luxury vehicle manufacturer.

Nothing screams ‘I have arrived’ in South Africa quite as loudly as the blue and white BMW badge.

For decades it has been the car most black people in the country have aspired to and judging by annual sales figures released this week, it’s a sentiment shared by millions across the globe.

BMW sales for 2015 rose by 5,2% to 1,91 million, narrowly outperforming German arch rival Mercedes-Benz which sold 1,87 million cars over the same period.
BMW rules the luxury car market
While the German automaker managed to cling onto the top spot, the company will need to keep a close eye on competitors Merc and Audi as, year-on-year, the two brands gain sales growth momentum.

Merc’s global sales grew by 13% last year driven by a strong demand for coupe-type sports utility vehicles like the GLE, while BMW’s growth was spurred by demand for the X5 SUV.

Sales for Audi, which last year was drawn into its parent company Volkswagen’s carbon emissions scandal, grew by 3,6% to 1,8 million vehicles, but it lost its second place ranking to Merc.

Analysts following the luxury car market battle believe offerings like Merc’s newly released E-Class sedan will give BMW’s 5-series sedan a good run for its money.

“It’s quite possible Mercedes will overtake BMW sales this year. The Mercedes E-Class is hugely important and will win new customers, while BMW has little coming up this year to throw into the balance,” Juergen Pieper, a Bankhaus Metzler analyst was quoted saying in a Bloomberg report.
Source: Bloomberg

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